Maria Tomren - Assignment # 2: will it be adopted?

BAT Levitating Computer Mouse: Will it be adopted?

URL: http://www.kibardindesign.com/en/collection/collection-17/levitating-wireless-computer-mouse-bat.aspx

The BAT is a computer mouse that through the use of magnets levitates above the stationary base. It levitates at 40 mm above the base when not in use and 10 mm when under the weight of a hand.

RELATIVE ADVANTAGE: The BAT is designed to prevent Carpal tunnel syndrome (CTS), the painful nerve problem often associated with extensive use of computer mice. CTS is a prominent problem for many people working with computers for several hours a day, so the BAT presents a solution to a widespread problem. This is clearly an advantage over existing alternatives.

In addition the aesthetics of the levitating mouse makes the BAT an attractive addition to your desktop. The coolness factor might prove to be an even more important feature for potential adopters than the CTS prevention aspect.

A relative disadvantage of the BAT is certainly going to be the price. Since the product is still in preproduction, the price is not yet confirmed, but it is bound to be above most high end computer mice.

The base’s weight of about 2 kg and the need for being charged in at all times makes the BAT less suited for computer users who do not have one primary work station.

COMPATIBILITY: BAT might seem superfluous to many, and can be criticized as an unnecessary result of a consumerism culture and our constant need to innovate without there being a real need for it. However the BAT has an actual practical advantage in that it prevents CTS so such criticism will presumably have limited effect on the adoption rate.

Complexity: Though unusual in its design, the BAT functions similarly to the standard computer mouse, so the transition will not be a big issue. The BAT might be more or less sensitive than what the adopter used used to, but this will probably be not be a big issue.

ADAPTABILITY (RE-INVENTABILITY): The magnets in the base and mouse can probably give hours of entertainment that is not directly related to the intended use of the BAT, because magnets are fun.

OBSERVABILITY: The levitating mouse has a distinct appearance which will guarantee it a lot of attention. Users and bystanders can immediately spot that this is not an ordinary computer mouse. On the other hand, the BAT’s ability to decrease the likelihood of CTS is not in any way observable, as it is preventative in nature.

CONCLUSION: The BAT unquestionably has an appeal, especially to adopters that take interest in being up to date on new technological equipment. However the price will be an economic barrier to many. If the BAT is marketed with a high price, it can find a viable niche with early adopters who are well off and interested in being innovative. But since the BAT is only an expansion of an existing technology, its adoption rate will not reach the majority unless the price eventually comes close to the price range of other substitutes.